Ask Jerry, a new digital platform for everything about cocktails and nightlife in China. A.Consumer demo? Named after the famous bartender Jerry P. Thomas, Jerry is a cocktail lover and nightlife enthusiast just like you. Everyday from 5pm till midnight Jerry will be on Wechat to answer all your questions about cocktails You can find out interesting facts about cocktails and bartenders by simply talking to Jerry and reading Jerry’s weekly posts. Learn cocktail recipes in the cocktail wiki. Step by step you’ll know that making cocktails at home is not difficult at all. Wondering where to go? Jerry knows the best bars in town. Jerry’s event calendar will show you what’s happening tonight. Feel like staying in? You can also order spirits directly from Jerry’s shop. Spirits will be delivered to you within a blink. If you’re a bartender you also get exclusive access to… A special chat room where you can connect with fellow bartenders ? Online courses to improve your bartending skills and get certifications And a bartender-only ecommerce store where you can also purchase boutique brands. So, why did we develop Ask Jerry? The cocktail category in China is growing really fast, and both consumers and bartenders are looking for cocktail information… Information that PernodRicard has thanks to ourunique network of bars and bartenders... ...our knowledgable staff... ...and our strong portfolio of cocktail spirits! We’ve just never connected the dots before! Ask Jerry: an integrated platform built on the existing resources of PernodRicard... We tested the platform for 3 months, and the results are beyond everyone’s expectation. We surpassed every KPI, recruited both consumers and bartenders, and we interact with hundreds of people every day! ? In fact, Ask Jerry is becoming so popular all over China, that people are waiting in line every day to chat with him!? So, what can we learn from Ask Jerry? We should not only sell products, but also provide service. We do this by giving consumers and bartenders access to our knowledge and network. We should expand our reach beyond major cities. We do this by opening Ask Jerry up to a nationwide audience. We collect CRM data from every interaction with Jerry, and learn something new everyday. Our vision is to become the most knowledgeable cocktail platform in China. Want to have a chat with Jerry? Just download Wechat, scan the QR code or search Ask underscore Jerry and add him as a friend! Cheers!
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